FOODSERVICE UPDATES
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO

​Meals in the metaverse? Even if not, get creative with virtual experience.

3/7/2022

0 Comments

 
metaverse
It seems that with each passing week, more restaurant brands – both new and established – are preparing for a future in which our actions in the metaverse, the fast-developing virtual reality world, can help us enjoy restaurant meals in reality. Panera and McDonald’s are among the larger restaurant brands that have invested in non-fungible tokens (NFTs) that serve as virtual currency. In the not-too-distant future, it could be possible for a person to, say, play a video game in the metaverse in which they walk into a virtual restaurant, place a Panera order, and then have it arrive on their (real-life doorstep) within a period of minutes. To be sure, this is not a future that every restaurant will see in its business plan. But this merging of virtual and real worlds is something for every restaurant operator to think about because it creates a new dimension in the experience of eating in a restaurant. It will change the competitive landscape and provide new ways for restaurants to establish and promote their brands. Even if you’re not planning to dip your toe into the metaverse, think about your restaurant’s online presence. How can you make it a more authentic, brand-elevating expression of the experience you offer in your dining room?

0 Comments

Make the right impression online

9/14/2020

0 Comments

 
online
​It’s not the eye-catching ambience on display through your front windows that is drawing people to your restaurant right now – your website is more likely the place responsible for making a good first impression and enticing people to support your restaurant. Are you making it as easy as possible for people to find you, be assured of the hours you will be open, access your menu and place an order? First, review and update your information on GoogleMyBusiness to manage your presence across both search and map functions. Beyond that, make sure your hours, phone number, webpage link and physical location are up to date, and that your website (with minimal clicks) allows people to access your menu and new safety and hygiene practices. On your website, consider a pop-up invitation to join your email list – and preview the benefits of joining it. Your online information – including what is viewable on a search engine or your site itself – should be just as easy to read on a phone as on a computer or tablet screen.
0 Comments

​Virtual reinvention

6/1/2020

0 Comments

 
virtual kitchen
Even as restaurants around the country reopen their dining rooms, the experience of sitting down and enjoying a meal with someone – nevermind as a group – likely won’t be quite the same for a while. But at a time when people are sorely missing the restaurant experience – and operators are straining to make the numbers work – can you assess the best parts of your pre-pandemic service and brand and virtualize them somehow? The chef and restaurateur Barbara Lynch told Food & Wine that she has been developing virtual cooking classes and demonstrations, and is thinking about creating a virtual restaurant concept as a partner business. Virtual reality (VR) dining experiences are even happening – and while they’re currently offered at a high price point, costs are likely to fall as adoption of VR and 5G technology expands. Even if you’re not ready for that, it’s time to assess the elements that make your brand memorable – from your music selection to your servers’ quirky personalities to the art on your walls – and determine how to deliver those things to guests online and in their homes.
0 Comments

    Subscribe to our newsletter

    Picture
    Picture
    Picture

    Archives

    July 2022
    June 2022
    May 2022
    March 2022
    January 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018

    RSS Feed

    Categories

    All
    Automate
    Blog
    Brand
    Chatbot
    Communication
    Crisis
    Database
    Email
    Food Selfie
    Internet
    Marketing
    Menu
    Metaverse
    Offer
    On-line
    Ordering
    Resume
    Reviews
    Robot
    Social Media
    Technology
    Text
    TikTok
    Tune-up
    Video
    Virtual Reality
    Website
    Wifi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Corona Virus Resources
Value 4
Quarterly Outlook
​Palette Foodservice
​
Foodservice CEO
© 2021 Team Four Foodservice
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO