Your guests may already be showcasing your creatively plated entrees on Instagram, but are you using Instagram Stories to your full advantage yet? They can help you tell a broader story about your business and your team. Via video, take guests behind the scenes in the kitchen, on a trip to a supplier or a farm, or show them how you prepare a healthy dish they can make at home. Modern Restaurant Management suggests operators use the forum as a test or experiment to see what engages your guests and drives awareness of your brand. And since posts drop off after 24 hours, it’s not a major problem if one of them flops.
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