Foodservice Updates is designed to help foodservice operators keep on top of all the industry news and provides tips for keeping business running smooth. We endeavor to provide the latest tips and solutions to keep you in the know.
Build a team for the long term
We’ve all heard the stories about how difficult it is for restaurant operators to hire staff right now. But as we emerge from the pandemic, the operators that have survived have learned lessons that can also help them thrive – and attract creative people who want to be part of that. Even though it may be tempting to return to pre-pandemic ways of restaurant management, the landscape has changed – and restaurant roles can (and perhaps should) change too. In a recent Eater report, New York restaurant operator Michael Schall said he was able to retain his staff last winter – even as people abandoned both the city and the industry – by rethinking the roles of staff he couldn’t lose and guaranteeing their income for a set period of time. Kitchen staff were kept busy through the quiet months with his restaurant’s newly created grocery and meal kit programs, and with odd jobs like painting. As restaurant life begins to feel closer to normal, consider how you can help your team build careers with you for the longer term. Can you use their help in extending the new income streams you created to keep going during the pandemic? Could you use your space and staff for new purposes – and at new times – now that so many potential guests have adjusted their work schedules? Could you create new multifunctional roles that involve technology or social media marketing now that we have seen the need for strong off-premise sales structures? As we return to somewhat-normal conditions, now is a good time to decide what lessons of the past year are worth applying permanently.
Are you ready for omnichannel eating?
Omnichannel eating is a top foodservice trend of 2021. That’s according to the recently released annual food and beverage trends report from Innova Market Insights. Based on how Covid has changed people’s daily habits in the past year, it’s easy to see why the need to accommodate omnichannel eating is important for operators – and could be for the long term: More people are working from home or away from the office, they may be working on different schedules than before, and these changes could be permanent. According to McKinsey & Co. forecasts, between 20 and 25 percent of the workforces in advanced economies like the U.S. could work from home between three and five days each week after Covid. As a result, the conventional day-part meal structure in restaurants may need to evolve with it as consumers demand food when and where they want it. Restaurants will continue to be valued not only as places to eat out or order takeout, but also as providers of meal kits, meal segments, branded products or specialty ingredients that can elevate meals prepared by consumers at home. Much like grocery stores have evolved in recent years, restaurants may need to do the same well after the pandemic is over – and embrace the different ways people now consume food and beverage.
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