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The beginning of each new year is often a time when people renew their wellness goals in an effort to extend their healthy years. These goals can take on added importance in senior living facilities, where food and activities that support health are especially critical to supporting both short- and longer-term health. Your efforts to bring experiential elements to wellness can go far here. As you develop wellness-forward menus for the coming months, where can you add dimension to them with complementary programs such as nutrition education, fitness programs or other offerings to support residents? For example, a gardening program could be packaged with a nutrition session focusing on easy ways to weave fresh vegetables into a diet. That could then culminate in a farm-to-table meal or cooking class featuring these lessons and ingredients. Many senior living facilities are already following this path as a means of enhancing business: According to the ICAA Wellness Programs and Places Report 2024, senior living facilities plan to expand wellness activities and programs (76 percent), increase budgets (54 percent) and hire wellness staff members (56 percent) at higher rates than in previous years. Such changes can also help facilities build connections with the surrounding community. Nearly one-quarter of facilities included in the report said they invite non-residents into their communities as paying guests who can take part in wellness programs. The strategy helps them reach potential future residents and positions these facilities as good neighbors who share their resources.
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