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Shift into chef-forward modeExperiential. High-value. Exclusive. These words come up repeatedly when consumers are surveyed about what they enjoy about restaurant dining nowadays – and what makes them crave a return visit. In the recently published LDEI Trends Report 2023, one theme that emerged was how bringing chefs front and center – in more ways than before – can help restaurants succeed in accommodating those consumer preferences. The visibility of your chef can send a message about everything from your restaurant’s values to the quality of the experience you offer. Because consumers are increasingly savvy about ingredients, food sourcing and how various foods affect their personal health, chefs can add interest and education to a menu offering by finding ways to share the story of sourcing a special, high-quality ingredient and how it makes a significant difference in a dish. They can also make on-trend meal preparation methods more accessible – like by showcasing how to bring vegetables to the center of the plate in appealing ways, for example. Seeing chefs cook – in a pop-up setting, table-side, at a chef’s station in your restaurant, or even in a food truck – can lend some spontaneity to a meal and make it feel like an exclusive experience – something worth more than the price of the food itself. Regardless of your restaurant category, you can benefit from making your chefs a highly visible part of the experience you offer. Are there opportunities you haven’t tested yet?
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