FOODSERVICE UPDATES
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Corona News
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains
    • Soups & Sauces
    • Salads
    • Desserts & Snacks
    • Sides
  • Corona Virus Guidance

​In-house ordering puts you in control

11/26/2018

0 Comments

 
orders

Does this sound familiar? Third-party delivery services can be like a drug that addicts restaurant owners: You sign up at a significant expense to get quick hits in the form of incremental sales, then pay even more to sustain business as more companies join the platform. That’s the view of Noah Glass, the CEO and founder of Olo, a mobile and online ordering platform. Glass advises restaurant operators to control their own online ordering site and he built his company to help them do that. While it can be more work to get customers to visit your site or download your app, he says, you will reap the benefit of more money earned on each sale. Others agree. Keeping your ordering in-house could increase your profitability by 35 percent, according to Software Advice, which advises operators to use a simple equation to determine how much they could be spending on third-party platforms. (Take the value of your monthly revenue and multiply that by 25 percent, which is the average percentage of commission fees charged by the platforms, and your answer will be the amount of money you will lose each month.) Instead, you could keep your ordering in-house for a lower monthly fee and supplement your system with Google’s My Business to benefit from the marketing exposure in your area. Then, when you capture the contact information and order history of customers, you can send targeted push promotions to them to entice them to return. Finally, keeping your ordering platform in-house keeps you in the driver’s seat when making menu changes or updates, or when managing issues with orders. Even if your third-party vendor seeks to provide a good customer experience, the may not be able to update your information as quickly as you would and they don’t necessarily value your business over the growing numbers of other restaurants on their platform.
0 Comments



Leave a Reply.

    Subscribe to our newsletter

    Picture
    Picture
    Picture
    Picture
    Picture

    RSS Feed

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018

    Categories

    All
    Accounting
    App
    Brands
    Budget
    CARES Act
    Carry Out
    Catering
    Charity
    Communication
    Corona Virus
    Corona-virus
    Costs
    Crisis
    Data
    Delivery
    Dining
    Distributor
    Donations
    Drive Thru
    Drive-thru
    Energy
    Events
    Family
    Financing
    Fish
    Foodcosts
    Food-costs
    Food Safety
    Foodtruck
    Food-truck
    Fraud
    Ghost Kitchen
    Gift Cards
    Hiring
    Holidays
    Hr
    Insurance
    Inventory
    Investment
    Kitchen
    Legislation
    Lighting
    Limitedtimeoffer
    Local
    Loyalty Programs
    Management
    Marketing
    Menu
    Message
    Negotiation
    Networks
    Noise
    Orders
    Packaging
    Pos
    Recycling
    Reopening
    Safety
    Service
    Staff
    Staffing
    Subscription
    Take Out
    Take-out
    Tariffs
    Tech
    Thanksgiving
    Training
    Transparency
    Trends
    Ventilation
    Waste
    Wi-fi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Corona Virus Resources
Value 4
Quarterly Outlook
​Palette Foodservice
​
Foodservice CEO
© 2021 Team Four Foodservice
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Corona News
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains
    • Soups & Sauces
    • Salads
    • Desserts & Snacks
    • Sides
  • Corona Virus Guidance