Make your menu work

​Make your menu work

Does your restaurant use digital menuboards? QSR reports that 56 percent of consumers can be influenced by them — and if you mine your POS data properly, they can help you position products more effectively, bundle select menu items together to increase check totals, and drive profitability. But before you invest in the technology, QSR suggests you first take stock of your current menu items using your POS data so you understand your best sellers and most profitable items. Identify the items that are most profitable and accessible. Measure how guest demand for menu items changes over time based on pricing. How did discounts or price spikes affect demand? Understanding how customer behavior changes over time — and what will discourage sales — can help you price items profitably. You should be able to prioritize each menu item according to its importance to your brand, have an action plan for each menu item and menu category, and have measurements in place that can help you assess performance.