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The benefits of full service without the costs

10/1/2018

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​The benefits of full service without the costs

As the minimum wage continues its ascent in many cities around the country and the cost of living makes it difficult for operators to find and retain quality staff, many restaurants are experimenting with new service structures — such as transitioning from a full-service model to a pub-style, ordering-at-the-counter model, for example. But now that these restaurants lack full-service waitstaff who can promote specials to guests or make menu suggestions that can lead to larger checks, some of them are getting creative about helping guests add to their orders. For instance, Restaurant Business reports that at Xoco, Rick Bayless’s counter-service restaurant in Chicago, guests often overlook dessert when ordering their meal — and if they crave an after-dinner dessert or drink, they may not feel it’s worthwhile to get up and stand in line at the counter again to order it. To make sure people aren’t missing the opportunity to add to their order, bussers at Xoco wear t-shirts that say “I can get you dessert.” Guests can simply flag down anyone wearing one of these shirts and streamline the process of ordering extra food and drink — and Xoco still reaps the benefit of selling these larger-margin, post-meal items to guests.
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