Turn your customers into subscribers
As Amazon has disrupted consumer perceptions about the accessibility of food and other products, some food delivery companies are taking cues from its playbook by offering Amazon Prime-style subscription services. DoorDash, for one, recently unveiled a program in which subscribers pay $10 per month in exchange for free delivery from participating restaurants. Subscriptions could be a winner for restaurants and delivery companies alike, according to Skift senior research analyst Seth Borko, who said such services tend to encourage higher consumer spending and utilization. The challenge, he says, is making sure consumers feel they are getting their money’s worth.
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