FOODSERVICE UPDATES
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO

​Use your POS to appeal to existing guests

10/29/2018

 
POS

​​Use your POS to appeal to existing guests

Are you making the mistake of focusing more on attracting new customers than on retaining the ones you already have? Research from Performark found that the likelihood of selling to an existing customer is about 60 to 70 percent — far higher than the likelihood of selling to a new one (5 to 20 percent). The good news is that engaging your existing customers is also easier, particularly if you harness the power of your POS. Your system can help you in several key ways, according to Upserve: First, it can tap into the preferences of your guests and help you identify offers that are likely to entice them. If your barbecue wings appetizer is a best seller, your POS can tell you — and you can use it as part of a promotion to bring guests in the door during slow periods. Second, you can offer an automated rewards program that requires almost none of your staff’s time. Your guest can sign up via smartphone and their credit card becomes their loyalty card, automatically collecting rewards (and providing you with more data to improve and personalize that person’s experience) each time it is used. Third, it speeds up the overall experience. When you have a system that gets orders to the kitchen faster, helps your staff avoid standing in line when cashing out a check, and allows guests to pay and leave as soon as they are ready, the result is a faster, smoother flow of a business and a more satisfied guest. Finally, when your POS can seamlessly integrate and track your in-house and delivery orders, you can appeal to guests who already know what to expect from you and want to enjoy your food from home, as well as attract new customers looking to try a new option.

Comments are closed.

    Subscribe to our newsletter

    Picture
    Picture
    Picture
    Picture

    RSS Feed

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018

    Categories

    All
    Accounting
    App
    Basics
    Benefits
    Brands
    Breakfast
    Budget
    Capital
    Captive-audience
    Cares-act
    Carry Out
    Catering
    Change
    Charity
    Chef
    Cma
    Communication
    Compensation
    Consumer
    Contactless
    Contest
    Coronavirus
    Corona-virus
    Costs
    Credit-card
    Crisis
    Cryptocurrency
    Curbside
    Customer Satisfaction
    Data
    Dayparts
    Delivery
    Dining
    Disaster
    Distributor
    Donations
    Drivethru
    Drive Thru
    Ecommerce
    Employee
    Energy
    Equipment
    Esg
    Events
    Exitinterview
    Expansion
    Experience
    Family
    Festivals
    Financing
    Fish
    Flexibility
    Foodcosts
    Food-costs
    Food Safety
    Foodtruck
    Food Truck
    Foodtruck847a1dbab9
    Fraud
    Fuel
    Funding
    Ghostkitchen
    Ghost Kitchen
    Gift-cards
    Global
    Guests
    Health
    Hiring
    Holding
    Holidays
    Hours
    Hr
    Income
    Increase
    Inflation
    Ingredients
    Insurance
    Inventory
    Investment
    Justice-system
    Kitchen
    Labor
    Lease
    Legislation
    Lighting
    Limitedtimeoffer
    Local
    Loyalty Programs
    Loyalty-programs
    Lto
    Lunch
    Management
    Marketing
    Meal-kit
    Mental-health
    Menu
    Message
    Negotiation
    Networks
    Noise
    Offer
    Operations
    Opportunity
    Ordering
    Orders
    Outdoor-dining
    Packaging
    Pandemic
    Payment
    Personalization
    Popup
    Pop-up
    Pos
    Prices
    Pricing
    Promotion
    Recession
    Recruitment
    Recycling
    Renovations
    Rent
    Reopening
    Reservations
    Restaurant-coalition
    Retention
    Revenue
    Revenuestreams
    Rewards
    Safety
    Salary
    Savings
    Scheduling
    Service
    Shipping
    Shortages
    Snack
    Spending
    Staff
    Staffing
    Subscription
    Supply
    Supplychain
    Supply-chain
    Surcharge
    Sustainability
    Takeout
    Take-out
    Tariffs
    Tech
    Technology
    Thanksgiving
    Third-party
    Touchless
    Training
    Transition
    Transparency
    Trends
    Unify
    Unions
    Uscensusbureau
    Vaccine
    Value
    Ventilation
    Virtual-kitchen
    Waste
    Weather
    Wi-fi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Corona Virus Resources
Value 4
Quarterly Outlook
​Palette Foodservice
​
Foodservice CEO
© 2023 Team Four Foodservice
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO