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The pandemic has changed the game for the long term when it comes to safety at restaurants. Protocols to keep people safe are no longer just in the purview of health inspectors but are also of greater interest to your customers and the general public – and an extension of the service you offer. It’s more important than ever to be able to respond knowledgeably and professionally to scrutiny and misinformation about your food safety when you are questioned about it by customers or online reviews. Support your staff by creating quizzes and contests that arm them with scientific facts they should have at their fingertips, then reward compliance. Incorporate everything from pandemic-related safety measures related to how the virus spreads, to longstanding safety measures related to handwashing, allergen safety and contamination prevention.
As of this writing, states were starting to announce changes to mask mandates and updated policies regarding how fully to open businesses. Stark differences were emerging in different regions, which may put restaurants in an awkward position in the months ahead – particularly those serving customers across state lines. Now, perhaps more than earlier in the pandemic, it’s important to scrutinize your stance on mask wearing, maintaining social distancing and other pandemic-related protocols. If your state is easing restrictions, how do you plan to manage resistance from staff and guests who are anxious about getting life back to normal? If your state is sustaining or doubling down on restrictions, how can you manage resistance from people with pandemic fatigue, knowing that your business could make news for the wrong reasons if you ease precautions prematurely? Anticipate what lines your business is unwilling to cross and how you can communicate about them in a constructive way to guests and staff alike.
COVID-19 has changed how we protect safety – and impacted consumer beliefs about the safety of indoor spaces including restaurants. A recent report in Food Safety News says while precautions like mask wearing and socially distanced seating will likely fade away with the virus, other precautions will remain. Frequent handwashing, of course, and hand sanitizer stations are here for the long haul. Beyond that, expect a general elevation of the importance of cleanliness to your brand – a need to take things a step beyond what is required in an effort to sustain consumer confidence. With every investment you make or equipment servicing you schedule, consider how well it will help you manage safety – whether it’s maintaining contactless payment and digital menus, bringing in new equipment and tools that are easier to clean, filtering the air in your facility, or managing labor in a way that considers the need for more frequent cleaning and sanitizing.
As the weather cools in many places around the country, the lure of indoor dining becomes harder to ignore. While the pandemic persists, however, packing dining rooms simply isn’t safe – for guests and the staff whose health you’re relying on to operate smoothly this winter. While you’re still making use of outdoor space to serve guests, act now to make sure your indoor air is as safe as possible for everyone. Good ventilation is key, so your HVAC system should ensure a regular exchange of stale indoor air with fresh outdoor air. In a recent report from Eater, Dr. Elizabeth Noth, a researcher in environmental and occupational exposure science at UC Berkeley, advises that ventilation measures and mask wearing need to include not only dining areas but also break rooms and communal areas.
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