As artificial intelligence becomes a larger part of consumers’ daily lives, it is taking a couple of distinct paths in the restaurant industry. Its generative applications are helping restaurants respond in real time to guest questions in the drive-thru line, as well as draft emails to staff and develop ideas for guest promotions. Its predictive applications are enabling restaurants to make more educated decisions about how to manage inventory, schedule staff, and anticipate guest traffic over a holiday weekend. These applications are increasingly being woven into restaurant tech platforms and becoming just a part of doing business – Square and AzureOpenAI are among the companies whose generative and predictive AI applications being adopted by large brands right now, Restaurant Dive reports. The past few years have delivered a combination of challenges that would have been difficult to predict. But imagine if you had had some information on hand in 2019 that allowed you to proactively make critical business decisions in 2020? By using technology to tap into the probabilities of an event, your business can better prepare for the different risks it may face. Predictive analytics is one tool that can help operators get a better handle on everyday food safety and quality risks, as well as how risks like climate change and extreme weather could impact the safety and supply of key ingredients down the line. As a recent report from Restaurant Technology News explains, predictive analytics uses advanced data analysis to predict the future based on probabilities, then refines those predictions using machine learning and artificial intelligence. It could help restaurants pinpoint potential threats, like pathogen-related outbreaks, before they occur, then take preemptive action to keep their business and guests safer. Restaurant technology is not only about helping an operator respond with speed and precision to what’s happening in the moment; it’s also about predicting and preparing for what is likely to happen in the near future. In a recent report from FSR Magazine, the CEO of the restaurant Bartaco said that technology such as predictive prep lists, dynamic pricing and smart kitchen display systems will be critical to helping operators preserve margins without passing excessive costs on to guests this year. All of these solutions are about anticipating demand and preparing for it. How well does your current tech setup allow you to anticipate what’s coming – and rapidly change course as needed? |
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March 2024
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