 Despite red wine’s long-held reputation for health benefits, mounting evidence has shown there is no healthy level of alcohol consumption. More consumers are abstaining from alcohol as a result, According to GlobalData research, 16 percent of consumers are actively trying to cut back on alcoholic drinks and 39 percent say they consume these drinks only in moderation. Take this as an opportunity to fine-tune your beverage menu by adding not only naturally alcohol-free beverages but also non-alcoholic wines. While they can be hit-or-miss, these wines are finally getting some respect from the wine industry. There are some hidden gems to add to your menu that may help you stand out to guests who would love to have a guilt-free glass of wine with dinner.
 More consumers may be cutting back on alcoholic beverages, but they are still craving premium drinks. Your beverage menu is an ideal tool to use to bring customers in the door to enjoy items they crave but are less apt to prepare at home or order for takeout. As the weather cools, you can pull in so many appealing flavors of the season – think warm, spicy pumpkin, caramel apple, tangy cranberry or sweet pear. What flavors could you recast in new recipes to help guests experience the season?
 At a time when consumers may need a little extra incentive to dine out at restaurants, the experience you offer plays an increasingly important role. Your beverage menu can help enhance your restaurant experience, all while helping you boost check totals. Try elevating your alcoholic and non-alcoholic options with indulgent after-dinner drinks, warm seasonal concoctions and memorable presentations – elements your guests wouldn’t necessarily go to the trouble to recreate at home (and in many states, may not be able to order to-go). |
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