It may be the ideal way to keep costs in check while offering guests the kinds of appealing options that keep them engaged and bring them back: Offer creative snack foods and beverages that are worth the trip outside of meal times. Think functional beverages – like smoothies that offer an energy boost or other nutritional elements ideal for the pre- or post-workout crowd. The same goes for smaller nibbles that can drive traffic during slower parts of the day, attract a younger demographic, and may be easier to feature on a rotating basis as limited-time offers to keep your menu fresh. A recent Restaurant Dive report says more foodservice businesses are taking this route – simplifying the main menu but growing their options in other areas – in an effort to reduce operational complexity in their kitchens and manage costs. Building a worthwhile dining experience isn’t just about the food. More restaurants and bars are trying to make the experience feel a little extra special — and well worth the cost of dining out — by changing up the glassware other elements of beverage service to help make the experience more memorable for both alcoholic and nonalcoholic drinkers. Consider the bird-shaped cocktail glass at Bohemien Bar in Brooklyn, or the Smoke on the London Roaster coffee cocktail served in a red telephone booth at Barquila in Mamaroneck, N.Y. Other restaurants are scoring points for presentation with creative fruit purées and garnishes. Everything from toasted marshmallows, to caramel apple slices, to strips of bacon, to gummy bears are appearing as fun finishing touches in drinks to make the experience of dining out feel more worthwhile. Need a creative new recipe? Some operators are turning to ChatGPT for help in fine-tuning ideas. According to a recent article in the Robb Report, Raven Bar in San Francisco tapped some key ingredients and a flavor profile into the AI tool and landed on a new concoction that combines mezcal infused with guajillo chili peppers, blood orange, grapefruit juice and Firewater bitters. To give credit where it’s due, they named the new beverage CraftGPT. The tool can be a helpful means of generating the initial ideas that lead to new recipes. More consumers may be cutting back on alcoholic beverages, but they are still craving premium drinks. Your beverage menu is an ideal tool to use to bring customers in the door to enjoy items they crave but are less apt to prepare at home or order for takeout. As the weather cools, you can pull in so many appealing flavors of the season – think warm, spicy pumpkin, caramel apple, tangy cranberry or sweet pear. What flavors could you recast in new recipes to help guests experience the season? |
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April 2024
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