Sriracha varieties are on the National Restaurant Association’s What’s Hot list for the year — and in addition to being popular with guests, they’re also a versatile, cost-effective item to have in your toolbox. Sriracha sauce mixes well with such commonly used condiments as ketchup, mayonnaise, honey and butter. From there, you can translate it into a wide range of applications and menu categories. Whip up a dipping sauce, sandwich topping, chicken marinade or snack seasoning, or use to it add some spice to soup or brownies.
According to research from Mintel, 75 percent of consumers enjoy spicy foods to some degree, with 29 percent happy to turn up the heat on the menu as high as possible. Is there room to add some spice to your menu options? The National Restaurant Association predicts that variations on sriracha will be among the top trends on menus in 2023 – and sriracha’s moderate spiciness can be a safe way to weave more heat into your menu. Consider using it in marinades for chicken or dressings on salad, in condiments like ketchup and mayo, or even on your cocktail menu to add some zing to your beverage options.
Some say sriracha has dethroned ketchup as America’s favorite condiment. The Thai chili sauce started winning fans in the U.S. more than a decade ago and sriracha seasoning has since found its way into everything from cocktails to beef jerky to the menus of mainstream quick-service brands. If your guests are clamoring for sriracha, consider using it to add some warmth and zip to vinaigrettes, condiments, marinades, or as a seasoning on soups and snacks.