You know plant-based foods are here to stay when a French, vegan restaurant earns a Michelin star. That’s just what happened in January when the restaurant ONA received the accolade, along with a green star recognizing its ethical practices. The restaurant joins increasing numbers of vegetarian and vegan restaurants around the world that have earned Michelin stars, but having such a restaurant rise to the top in meat-loving France demonstrates that even committed carnivores may find something to love in plant-based food. For restaurant guests and owners alike, there are benefits to offering these choices: Consumers are happily incorporating more plant-based foods into their diets as their available options become tastier, more plentiful and make them feel more ethical. On the flip side, restaurants can tap into new sources of positive publicity by offering inventive vegetarian and vegan options. They may find new potential funding sources too. (Chef Claire Vallée, who opened ONA in 2016, relied on crowdfunding and loans from a bank specializing in ethical funding to get her restaurant off the ground.) If you’re looking to test your customers’ tastes for plant-based foods, promote a meat-free Monday as a low-commitment way to encourage flexitarians to try cutting back on meat. While you’re at it, highlight higher-protein options that are more likely to satisfy a skeptic, as well as other consumer-friendly benefits to plant-based diets, like a lower BMI and improved cardiovascular health.
Plant-based and plant-forward meals continue to be on trend this year, with more people turning to these meals for help with their health and fitness goals. You can help by boosting the vegetable quotient in your menu – and not just in your salads. Consider transforming some of the comfort foods on your menu into more plant-forward, heart-healthy options that don’t sacrifice flavor. Create a stand-in for a Bolognese sauce with a hearty blend of lentils and vegetables, create a superfood stir-fry with extra greens, or add plant power to mac and cheese by incorporating seasonal produce.
Make way for plant-based meat. While the rise of meat-free options is hardly new, these foods have gotten a major boost in momentum lately. According to new research, the plant-based meat market is on track to grow 93 percent between now and 2025 – its most substantial growth to date. Growing consumer interest in protecting both personal health and the environment is driving the trend. Restaurants have plenty to gain from it – even if plant-based meats occupy a small fraction of their menus. For one, prices of plant-based meats are coming down, aligning more closely with the cost of animal proteins. Impossible Foods recently cut wholesale prices on its plant-based burgers and sausages by 15 percent – its second price cut in less than a year, according to CNBC. The plant-based market is also an appealing one for restaurants. According to research from Packaged Facts, consumers of plant-based foods (whether all the time or even semi-regularly) tend to have the resources to pay for more premium foods and a willingness to pay for them. They skew younger (think Millennials and Generation Z) and are open to trying new products. They also tend to value eating fresh, healthy foods themselves and providing them for their children. Restaurants who want to develop this market can build menu offerings and promotions with those traits in mind: A restaurant near a college campus might push the boundaries of its plant-based menu items, offering creative combinations and edgy global flavors, while one serving families might assemble plant-based meal kits or bundles that help parents ensure they are feeding their families healthfully.
Offering plant-based items on your menu isn’t just about having a veggie burger on your sandwich menu or offering to substitute vegetables for animal protein in your pasta dishes. It’s also about finding ways to use plant-based ingredients to make a vegan or vegetarian dish as rich and satisfying as any other entrée on your menu. Think about how you can harness the properties of plants to make soups heartier and sauces creamier. When done well, your guests won’t miss the meat.
Consumers are thinking more about not only their health but the health of the planet right now. Incorporating more plant-based meals into your menu and promoting their environmental, health and ethical benefits can help you support the changes they are making to their diets. A recent report from Meticulous Research estimates that the plant-based market will grow nearly 12 percent annually in the next seven years. Nestlé also reported that 87 percent of Americans are incorporating plant-based protein into their diets. As consumers look to eat more plant-based dishes, restaurants are in an ideal position to make those plants more craveable. Consider updating traditional dishes with plant-based alternatives and changing up presentations to add interest to your menu.
If you’re looking for a pantry workhorse to complement sweet or savory dishes, try polenta. It’s rare to find an ingredient so versatile – it can work in every section of your menu and stand in for everything from oats to rice to pasta. Try it with a berry compote at breakfast, fry it and serve with marinara, bake it into crisp croutons on salad or include it as a creamy accompaniment to pork and poultry. Or for guests who aren’t gluten-free, offer lemon polenta cake or cookies for a simple, rustic dessert.
Just about every week, there is news about a new animal protein that has a vegetable-based or lab-grown substitute that makes a compelling case for replacing the real thing. New and up-and-coming options ranging from plant-based shrimp to lab-grown pork belly and bacon are on offer – and this comes at a time when animal protein continues to be hit by COVID-19 outbreaks in processing facilities and resulting supply chain delays. Granted, consumers still crave animal protein: A report from CB Insights says 30 percent of the calories people consume globally come from meat products. However, the pandemic may be accelerating the plant-based trend, along with an enhanced desire among consumers to choose foods that are environmentally sustainable. (The report said sales of vegan meat soared 264 percent in the nine weeks ending on May 2.) But how much are your guests willing to adjust their eating habits to help climate change? Will a lab-grown alternative really suit someone craving a bacon cheeseburger? A Nielsen report from last year found that only 12 percent of respondents said they would be willing to eat cultured meat in order to reduce their impact on climate change, while 61 percent said they would be amenable to reducing their meat consumption, 43 percent would eat more plant-based proteins, 22 percent would consider vegetarianism or veganism, and 8 percent would consider insect alternatives. But as more animal protein alternatives appear on grocery store shelves, consumers may become more willing to try new options. As a report from the Rail noted, introducing plant-based alternatives on your menu can be a way of gauging your diners’ interest in more daring alternatives: “A guest eating an Impossible Burger now is likely to at least have an interest in a lab-grown burger in the future.”
Plant-based foods had already been on the rise before COVID-19. Now they may be playing even larger roles on the plate as people look to replace lockdown comfort foods with more health- and environmentally conscious options. At a time when animal proteins have been in shorter supply, first try swapping in plant-based proteins in flavorful recipes where the meat is less likely to be missed
At a time when it has become all too clear how critical it is to look after our health, consumers are looking for new ways to protect it in delicious ways. Show them how kale can help! It is one of the most nutrient-dense foods around and can promote heart health, lower blood pressure, and reduce inflammation and stress, among other benefits. While its tough texture and bitterness can detract from its appeal for some, it’s all about the preparation and surrounding ingredients. The strong, tangy taste of Asian dressings and seasonings are an ideal complement. Add some grilled shrimp for a complete meal that’s not only nutritious but flavor-packed too.
Is there anything cauliflower can’t do? Beyond serving as a substitute for flour in pizza crust and as a nutrient-rich replacement for rice and potatoes, cauliflower also works well as a filling in a range of recipes. Its texture helps with the adherence of marinades and seasonings, while its mild flavor allows other ingredients to shine.
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