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In some cities, lunch is looking different latelyPerhaps it has to do with the flexibility of post-pandemic schedules, the rise in hard-to-acquire dinner reservations in various places around the country, the need for restaurants to maximize sales opportunities, or all of the above, but the demand for quality lunch options appears to be on the rise. According to one restaurateur in a recent report from Eater New York, lunch has become the “new post-pandemic 5 p.m. reservation,” with multi-course, prix-fixe lunch menus popping up around the city. Offering enhanced lunch options could work well beyond major metropolitan areas like New York: Dinner reservations are becoming more difficult to secure at restaurants in many cities and towns around the country, and recent reports have indicated that restaurants are seeing more opportunity in catering (which has a lot of sales potential at lunchtime). Lunch could be an opportunity to give guests access to an elevated experience for what feels like a better value, provide your staff greater flexibility with scheduling, and make more efficient use of your space and inventory. Could innovating at lunchtime work for your business?
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