Foodservice Updates is designed to help foodservice operators keep on top of all the industry news and provides tips for keeping business running smooth. We endeavor to provide the latest tips and solutions to keep you in the know.
Old dogs, new tricks?The market for virtual kitchens is forecast to reach nearly $14 billion, expanding at a compound annual growth rate of 12.5 percent, according to new research from Market Research Future. Virtual kitchens represent adventurous new territory for the restaurant business, replete with both opportunities and risks. On the opportunities end, virtual brands could potentially give a great boost to restaurant businesses that lack a strong online presence. A recent report from Eater describes, Kellogg’s, a 24-hour diner that has been operating in Williamsburg, Brooklyn, for decades, recently partnered with Profit Cookers, a company that creates and licenses brands to restaurants. Kellogg’s runs 18 of Profit Cookers’ virtual brands out of its diner. In practice, a consumer looking for an egg and cheese bagel online will see the option pop up from one of those 18 brands – all of which have a generic sound to them, almost like they were designed to maximize search engine optimization. The virtual brands tap into the expansive menu offered by the diner, while the diner benefits from the virtual brands’ expanded hours and delivery radiuses. The owner of the diner says the partnership has brought in $40,000 in additional sales. Of course, this new era in off-premise dining has plenty of risks and unknowns to work out as well. Restaurants that farm out their food under a range of brands are expanding their reach but also diluting the brand experience. It’s difficult for the consumer to know where their food is coming from – and unclear who is responsible in the event of a food safety or quality problem.
Are your guests climavores?According to a new study by the consulting firm Kearney, 80 percent of consumers indicate they have some awareness of the impact their food choices have on climate and the environment – a trend the report calls “climavorism.” Do you know how your guests feel about the proteins on your menu – and could you offer customizeable options that allow them to make climate-conscious decisions about what they order? More restaurant brands across the country are making this possible. The Kearney research dovetails with a vast expansion of plant-based proteins appearing on menus nationwide, from the plant-based panko chicken being offered as an add-on ingredient to any dish at Noodles & Co. to the black bean patty and egg white breakfast sandwich on offer at Dunkin’. As you consider new menu options, how might you expand the presence of plant-based proteins – both those that are intended as meat substitutes and other dishes that are naturally plant-based? Can you make them shine not simply as understudies to meat but as appealing options in their own right?
How to Maximize Your Menu with Less![]() If you feel like you need another set of hands in your kitchen, not only are you not alone, but Tyson Foodservice has a variety of ways to give them to you. With a full portfolio of ready-made products that exist to help streamline your menu and make back-of-house life a little easier, you can consider us your own personal prep squad.
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