Foodservice Updates is designed to help foodservice operators keep on top of all the industry news and provides tips for keeping business running smooth. We endeavor to provide the latest tips and solutions to keep you in the know.
For help with recovery, look to your village
In 2020, even Daniel Boulud has needed to be creative about finding new sources of financial support. Bloomberg reports that Boulud, who just opened a temporary restaurant in New York City, accepted luxury-product sponsors ranging from a coffee company to a vineyard to help fund the renovation of his new Mediterranean-style dining room and staff uniforms. Granted, Boulud has strong name recognition and a high-end clientele to his benefit. But his story is an example of how a community – whether that be neighborhood patrons, businesses serving a similar demographic, or large corporations that rely on a strong local economy – can come together to support restaurant businesses in recovery. This year has forced restaurant operators to think beyond conventional boundaries. As businesses look to find a sustainable path to recovery, there may be opportunities to partner with others to help pave the way. Could you solicit sponsorships from local companies to help make needed improvements at your business – and look for ways to credit them (and promote their products) both within your restaurant and on your online platforms? Could you contact organizations your restaurant has donated to in the past to encourage them to place orders with you? Are there any opportunities to partner with other restaurants who lack suitable outdoor space and open a winter-time outdoor dining area offsite? Communities need local businesses to thrive. What people and organizations can help you stay the course?
Nutritional niche marketing creates opportunities for restaurants
Nutritional niche marketing creates opportunities for restaurants
If you were to deconstruct your menu and assess the key nutrients included in each dish, where does your menu over-deliver (or under-deliver)? Having this detailed level of knowledge about the foods you serve will soon be a key advantage in foodservice – if it isn’t already. Mintel’s new Global Food and Drink Trends 2030 report, which forecasts what the next decade will look like in food and beverage consumption, predicts technology will play an increasingly important role in providing consumers with in-depth, customized information about their health and nutritional needs. What’s more, consumers will become more comfortable sharing their personal data if it means they are getting information tailor-made for them in return. Imagine struggling with anxiety and depression – or an autoimmune disease, or high blood pressure – and knowing which specific foods and restaurants in your neighborhood can provide you with the best combinations of nutrients your body needs to function at its best, while omitting harmful additives? Of course, the current climate is so challenging for restaurants that many operators aren’t focusing on menus at the level of nutrients. But people will always need food – and are becoming more conscious about their needs and willing to support the businesses that accommodate them. Could you create several versions of a dish based on varying nutritional profiles? A range of meal kits that accommodate different diets? If you can step back and take a longer view of what your customers want and then market those benefits, you are likely to earn their loyalty for life. |
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COVID-19 Statement
As the COVID-19 pandemic continues to develop, Team Four/Value Four is continuously monitoring this unprecedented situation and making adjustments in the tools and methods we use to serve our customers. We are 100% committed to serving you with the service and attention to detail that you expect from our company. While we have temporarily suspended all travel and are now telecommuting, please be assured that we are squarely focused on helping you keep your business working. We are in constant communication with our business partners; vendors, suppliers and other providers; to ensure you get the products and services that you need to continue operating in these unchartered waters.
While we have adjusted to telecommuting, we have put the proper IT and telecommunications systems in place at everyone’s homes so we can seamlessly serve your business as always. We are available via email, telephone, text, conference calls, and video calls. We are 100% committed to being there to assist you in your time of need.
The suspension of travel and the introduction of telecommuting were implemented to protect our employees and their families and to do our part in the social distancing program to help prevent the spread of the virus.
We believe that our employees are our most valuable asset and the most important part of our service to you; therefore, we have given our employees additional paid sick leave and family leave in the event they need that benefit. In addition, we have NO plans to reduce staff or reduce hours and we have communicated these facts to our staff so they can serve you and care for their families without concern for their careers or their ability to pay their bills.
The health and safety of you, your families, your employees and their families are in our thoughts and in our prayers. We are a resilient country and people; we will get to the other side of this crisis together and we will rise and eventually be stronger than we were before we went in. In fact, we have formed a working group to develop customer-centric strategies and services to create positive momentum as we return to a more normal world.
Thank you for your friendship, our partnership and the business you do with our companies.
While we have adjusted to telecommuting, we have put the proper IT and telecommunications systems in place at everyone’s homes so we can seamlessly serve your business as always. We are available via email, telephone, text, conference calls, and video calls. We are 100% committed to being there to assist you in your time of need.
The suspension of travel and the introduction of telecommuting were implemented to protect our employees and their families and to do our part in the social distancing program to help prevent the spread of the virus.
We believe that our employees are our most valuable asset and the most important part of our service to you; therefore, we have given our employees additional paid sick leave and family leave in the event they need that benefit. In addition, we have NO plans to reduce staff or reduce hours and we have communicated these facts to our staff so they can serve you and care for their families without concern for their careers or their ability to pay their bills.
The health and safety of you, your families, your employees and their families are in our thoughts and in our prayers. We are a resilient country and people; we will get to the other side of this crisis together and we will rise and eventually be stronger than we were before we went in. In fact, we have formed a working group to develop customer-centric strategies and services to create positive momentum as we return to a more normal world.
Thank you for your friendship, our partnership and the business you do with our companies.