Foodservice Updates is designed to help foodservice operators keep on top of all the industry news and provides tips for keeping business running smooth. We endeavor to provide the latest tips and solutions to keep you in the know.
Build your omnichannel experience – on TikTok and beyond
Your guests – and sudden boosts in sales – can come from unexpected places. That’s especially true at a time when a restaurant can be observed from afar in a range of online channels, unbeknownst to an operator. Take the recent example of the struggling Las Vegas restaurant Frankensons suddenly becoming a viral sensation after it emailed out a plea for visitors. It caught the attention of a social media influencer who visited the restaurant, loved the food and posted a glowing TikTok review. Now, the owner of Frankensons has a better problem – trying to meet the steep rise in demand for his food. An MGH survey published in late 2022 found that 53 percent of millennial TikTok users had visited a restaurant after seeing it on the social media platform. Research from TouchBistro about the state of the restaurant industry this year indicated that while Facebook is the most popular platform for social media promotion for restaurants (62 percent of operators report using it for marketing) and Twitter isn’t far behind at 59 percent, only 40 percent of restaurant operators report using TikTok for promotion. When you consider your marketing efforts for the year, think about the stories you can tell, what makes your brand special, and how you can translate it using videos, photos and words through a mix of channels – including but not limited to social media. Your most loyal new guests might find you where you least expect it.
Could tab management help you?
We’ve all had this experience in a restaurant at some point: The food has been eaten, beverages consumed, and all that stands between you and the next item on your agenda is your bill – if only you could get the attention of your server. This experience was the topic of a recent article in the Washington Post in which a diner praised the food and service of a certain restaurant she had visited, then walked out without paying when she was unsuccessful in hunting down her server or her bill in the empty dining room at the end of the evening. She emailed the restaurant later and settled up – but it’s a shame that the experience at the tail end of this person’s meal (and not the quality food and service leading up to it) was what this guest remembered. If making these final guest impressions positive is a challenge in your restaurant, tab management technology may help – and in the process, allow you to alleviate labor challenges and increase bill totals. It can help you take advantage of impulse orders – and extra round of drinks mid-meal, or a dessert, for example – that might be reconsidered if a guest is unable to flag down a server in the moment. It allows a guest to settle up whenever they choose – and not let any delay in receiving their bill tempt them to tip less than they otherwise would.
How to Maximize Your Menu with Less
If you feel like you need another set of hands in your kitchen, not only are you not alone, but Tyson Foodservice has a variety of ways to give them to you. With a full portfolio of ready-made products that exist to help streamline your menu and make back-of-house life a little easier, you can consider us your own personal prep squad.
From fully customizable to ready to heat and serve, our ingredient chicken and steak products deliver labor and time savings, better yield, and less waste. Additionally, these products are incredibly versatile for usage in applications across the board—from popular favorites to trendy flavor profiles. Click to see how easily these come to life in simple, and incredibly tasty, recipes.
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