FOODSERVICE UPDATES
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO

​What’s the Facebook version of your menu?

8/12/2019

0 Comments

 
menu
When you log on to Facebook, it typically takes just a moment to see advertisements for items you are likely to buy. These ads aren’t merely tailored to people in your demographic or posted based on the weather or what other consumers happen to be buying that day. They are tailored to you, specifically. Yet somehow, in the current era of personalization, restaurant menus are lagging. At a time when an estimated 32 million American consumers have a food allergy, and many others have a food intolerance or follow some specific eating regimen, be it paleo or plant-based or Whole 30 diets, even the most forward-thinking of restaurants don’t yet provide menus that are designed for an individual consumer. Expect that to change, particularly in light of McDonald’s recent purchase of the menu personalization startup Dynamic Yield. At the moment, restaurant menu personalization is more about adjusting menus based upon broader environmental conditions as opposed to individual consumer tastes. And as The Spoon reports, a number of barriers still remain when it comes to gaining consumers’ trust with personal data. But it’s not difficult to see a time when a person with a nut allergy might be able to log in at a restaurant and bring up a variety of nut-free food choices based on items he or she has ordered at that restaurant and elsewhere, or reviewed on Yelp, posted on Instagram, or even “liked” on Facebook. How do you accommodate personalization at your restaurant? Does your tech currently help you in this effort?
0 Comments

    Subscribe to our newsletter

    Picture
    Picture
    Picture

    Archives

    July 2022
    June 2022
    May 2022
    March 2022
    January 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018

    RSS Feed

    Categories

    All
    Automate
    Blog
    Brand
    Chatbot
    Communication
    Crisis
    Database
    Email
    Food Selfie
    Internet
    Marketing
    Menu
    Metaverse
    Offer
    On-line
    Ordering
    Resume
    Reviews
    Robot
    Social Media
    Technology
    Text
    TikTok
    Tune-up
    Video
    Virtual Reality
    Website
    Wifi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Corona Virus Resources
Value 4
Quarterly Outlook
​Palette Foodservice
​
Foodservice CEO
© 2021 Team Four Foodservice
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO