The off-premise restaurant experience has become as important as the on-premise experience. What does yours say about your restaurant? A new report from Fast Casual indicates that inaccuracies in digital orders can most often be traced back to one place: the kitchen. It said many restaurant brands experience 15 percent lower guest satisfaction on digital orders. Improving upon these outcomes is about having a more unified solution for managing and fulfilling business coming from multiple streams. Your kitchen display system is a key tool in helping you manage the flow and throttling of orders, as well as in allocating team members to manage tasks accordingly. In the past few years, restaurants’ virtual storefronts have become more important than their real-world storefronts. Your online presence — particularly your online menu — must not only provide viewers with the information they need to place an order. It also needs to be found easily in an online search, then it must present information in a user-friendly manner that is suitable for viewing on a mobile device and doesn’t require visitors to do a lot of scrolling and clicking to find what they need. In a recent Forbes report, Oleh Svet of the software provider Computools advises restaurants have a mobile-optimized version of their menu in a small file size that loads quickly — since hungry people don’t like to wait. Svet says trying performance tests like Lighthouse or PageInsight can help determine how well an online menu is doing in these areas. Optimizing the menu for search engines is important too. Svet recommends using AWS S3, AWS CloudFront or another content delivery network to help. |
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