​Another reason to embrace TikTok

We have reported before about how the social media platform TikTok has helped elevate restaurant brands – and restaurant bloggers – during the pandemic. Now the platform is proving its value as a recruitment tool for restaurants as well. Its new “Résumés” feature encourages applicants to record a brief video résumé showcasing their skills, then post it with the hashtag #TikTokResumes. The feature encourages more creative, authentic sharing of skills than a traditional résumé would – and it might help a restaurant get a little bit of extra attention in the labor market at a time when restaurants are vying for workers. Chipotle recently began accepting TikTok résumés.

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