Breaking down barriers in digital payment

Can your guests place an order with you via social media? It’s a practice that is likely to expand in light of Deliverect’s recent announcement that it would be acquiring ChatFood, a firm that specializes in ordering via social media, as well as tableside order and payment functionality and loyalty solutions. Restaurant Business explained that ChatFood integrates with Meta apps such as Facebook, Instagram and WhatsApp and allows customers to order directly from a restaurant’s profile via these platforms. The move was made in an effort to help remove barriers between consumers and the restaurant food they’re craving. It’s a good time to review the process your guests go through to order from you. Where is there an opportunity to reduce the friction?

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