​Could you outsource that?

Digital marketing has gotten increasingly important in the past year, with both off-premise and physical experiences at restaurants becoming more digitized. To make the most of your staff’s time and your face-to-face interactions with customers, have you thought about outsourcing the digital marketing element of your business? It may be a better long-term investment if you have the resources. If you’re considering delegating part or all of your digital marketing efforts to a third party, take into account the various tech tools and platforms you’re currently using to reach customers and how effective they are. For example, does your website make it easy for customers to quickly find what they need from you, with a minimum of scrolling and clicks? Does it translate well to a mobile device? Is it always up to date – or does it fall to the bottom of the to-do list when it needs a refresh? How well does it stand out on Google when customers are looking for restaurants like yours? Think about your outreach to customers, whether email communications, posts to social media accounts, or responses to customers who have left online reviews. Assess the items that take too much of your time, aren’t able to be completed promptly, or would generate the most profits for you if you weren’t having to manage them in-house.

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