​Do your online ordering channels pass the test?

Like it or not, the ease of ordering from your restaurant online may influence your guests’ decision to order from you as much as the quality of your food. When is the last time you walked through the guest journey on your website or app? Ensure you’re seizing opportunities to not only make the process faster, easier and less frustrating, but also to upsell and capture guest data. Acceptance of a range of payment options, including gift cards, is a given. Can your guests also arrange to add a tip for deliveries – or just because? Are you asking them if they want to opt in to text or email offers? Is your interface intuitive, with minimal scrolling and clicking – and does it look as good on a smartphone as on a laptop? Are you tempting guests to add an appetizer to their order or choose a larger-size drink for a small increase in price? Are you automating your menu prices across platforms? At a time when your menu prices are likely in flux and guests are watching, make sure the prices on your website and other online channels match the ones guests see in your dining room.

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