​Give your website a tune-up

How well does your website reflect the experience of dining with you? As you get business back on track after the past year, make sure your website is ready. First, focus on the mechanics: It should be easy to navigate on a mobile device, have an intuitive interface that doesn’t require a lot of scrolling and clicking to find items, and include updated hours and contact information. Then, make the most of your visuals. Place high-impact content toward the top – several eye-catching photos representing your menu items, or even a sweeping video shot of menu items being delivered to a table. Include brief but meaningful food descriptions with updated items and prices. Finally, ensure your site makes connections: Include your social media links, invite people to join your rewards program and optimize your site’s SEO so people can easily find you online.

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