FOODSERVICE UPDATES
  • Foodservice Updates
  • Trends
    • Commodities
  • Recipes
    • Featured Recipe
    • Appetizers
    • Beef
    • Breakfast
    • Burgers
    • Desserts & Snacks
    • Handhelds
    • Pasta & Rice
    • Pizza
    • Plant Based
    • Pork
    • Poultry
    • Salads
    • Seafood
    • Sides
    • Soups & Sauces
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Foodservice CEO

​How direct is your marketing?

9/6/2021

 
marketing
In the competitive environment restaurants are operating in right now, there is constant pressure to have a consistent presence on social media, provide enticing offers that encourage loyalty, convert business from third-party delivery apps – the list goes on. But in the rush to change consumer behaviors, there is also a lot of noise. Amid the constant promotion of restaurants, what’s often missing is a clear, compelling call to action. At each step of your outreach to the public, what are you hoping your guests and followers will do? As you gain followers on Instagram, for example, what is the next action you want people to take? Download your app? Then provide a visual guide in a form of a quick video or carousel of images that shows them exactly how to do it. Join your loyalty program? Tell them why it’s a good idea and how they can sign up. Place an order? Provide them with brief directions on the most friction-free way to do this. With everything, focus on compelling visuals and succinct text. Your restaurant should have its own internal calls to action. When you receive orders from third-party delivery companies, how are you taking steps to convert them to direct business? Consider placing a note in each bag that encourages them to order directly from you next time – and why that helps you and them. When they follow up by ordering from you directly, respond to that business with a prompt, personalized offer that immediately demonstrates a guest benefit (and minimize your involvement with automation tools – Bikky is one example – that can help you engage guests after an order).


Comments are closed.

    Subscribe to our newsletter

    Picture
    Picture
    Picture

    Archives

    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    August 2022
    July 2022
    June 2022
    May 2022
    March 2022
    January 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    October 2018

    RSS Feed

    Categories

    All
    App
    Automate
    Blog
    Brand
    Carry Out
    Chatbot
    Communication
    Content
    Crisis
    Data
    Database
    Delivery
    Email
    Experience
    Feedback
    Food Selfie
    Guests
    Internet
    Marketing
    Menu
    Metaverse
    Mobile Ordering
    Offer
    Omnichannel
    Online
    On-line
    Ordering
    Payments
    Profile
    Response
    Resume
    Reviews
    Robot
    Search
    SEO
    Social Media
    Social-media
    Technology
    Text
    Third-party
    Tiktok
    Tuneup
    Video
    Virtual-reality
    Website
    Wifi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Corona Virus Resources
Value 4
Quarterly Outlook
​Palette Foodservice
​
Foodservice CEO
© 2023 Team Four Foodservice
  • Foodservice Updates
  • Trends
    • Commodities
  • Recipes
    • Featured Recipe
    • Appetizers
    • Beef
    • Breakfast
    • Burgers
    • Desserts & Snacks
    • Handhelds
    • Pasta & Rice
    • Pizza
    • Plant Based
    • Pork
    • Poultry
    • Salads
    • Seafood
    • Sides
    • Soups & Sauces
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Foodservice CEO