FOODSERVICE UPDATES
  • Home
  • Trends
    • Commodities
  • Recipes
    • Featured Recipe
    • Appetizers
    • Beef
    • Breakfast
    • Burgers
    • Desserts & Snacks
    • Handhelds
    • Pasta & Rice
    • Pizza
    • Plant Based
    • Pork
    • Poultry
    • Salads
    • Seafood
    • Sides
    • Soups & Sauces
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Human Resources
  • Healthcare
  • Marketplace
  • Free Newsletter
  • Contact Us

How’s your marketing mojo?

7/19/2021

 
marketing
​During the course of the pandemic, so many restaurants had to reinvent themselves in order to survive – perhaps opening in-store bodegas, offering takeout and delivery where none existed before, or otherwise operating in ways that might have been considered off-brand before the pandemic. Now that life is returning to normal, it’s time to refine your approach so you can glean the most success from your marketing efforts. In particular, it’s important to fine-tune your online marketing efforts, now that we have seen how important it is to have a strong web presence. The Rail suggests that once a restaurant has solidified its brand, it should approach online marketing from several directions. First, look to online media publications that cater to your audience and offer opportunities to collaborate with restaurant critics or pay for advertorial content. Your website should allow a user to easily and quickly place an order, find your hours and location, and leave a review (and also prompt you when that happens so you can respond right away). If your restaurant is looking to attract more traffic from people visiting the area who haven’t heard about you yet, consider crowd marketing, which allows you to promote your restaurant in themed forums on social networks. When it comes to advertising, think about whether it makes sense to pay for contextual advertising – perhaps if you’re a sports bar, you might want to have your ads appear online next to content about your city’s baseball team – or through influential bloggers in your area who have an engaged following of guests in your demographic and would take payment (or perhaps just a free meal) in exchange for an honest review.


Comments are closed.

    Subscribe to our newsletter

    Picture
    Picture
    Picture

    Archives

    July 2024
    March 2024
    December 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    August 2022
    July 2022
    June 2022
    May 2022
    March 2022
    January 2022
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    January 2021
    December 2020
    November 2020
    September 2020
    August 2020
    July 2020
    June 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019

    RSS Feed

    Categories

    All
    App
    Automate
    Blog
    Brand
    Carry Out
    Chatbot
    Communication
    Content
    Crisis
    Data
    Database
    Delivery
    Directory
    Email
    Experience
    Feedback
    Food Selfie
    Google
    Guests
    Holidays
    Incentive
    Influencer
    Internet
    Leads
    Loyalty
    Marketing
    Menu
    Metaverse
    Mobile Ordering
    Offer
    Omnichannel
    On-line
    Online
    Ordering
    Payments
    Profile
    Promotion
    Response
    Resume
    Reviews
    Search
    SEO
    Social Media
    Social-media
    Technology
    Text
    Third-party
    Tiktok
    Tuneup
    Updates
    Video
    Virtual-reality
    Website
    Wifi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Quarterly Outlook
Palette Foodservice Partners®
​
© 2025 Team Four Foodservice
  • Home
  • Trends
    • Commodities
  • Recipes
    • Featured Recipe
    • Appetizers
    • Beef
    • Breakfast
    • Burgers
    • Desserts & Snacks
    • Handhelds
    • Pasta & Rice
    • Pizza
    • Plant Based
    • Pork
    • Poultry
    • Salads
    • Seafood
    • Sides
    • Soups & Sauces
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Human Resources
  • Healthcare
  • Marketplace
  • Free Newsletter
  • Contact Us