![]() It seems that with each passing week, more restaurant brands – both new and established – are preparing for a future in which our actions in the metaverse, the fast-developing virtual reality world, can help us enjoy restaurant meals in reality. Panera and McDonald’s are among the larger restaurant brands that have invested in non-fungible tokens (NFTs) that serve as virtual currency. In the not-too-distant future, it could be possible for a person to, say, play a video game in the metaverse in which they walk into a virtual restaurant, place a Panera order, and then have it arrive on their (real-life doorstep) within a period of minutes. To be sure, this is not a future that every restaurant will see in its business plan. But this merging of virtual and real worlds is something for every restaurant operator to think about because it creates a new dimension in the experience of eating in a restaurant. It will change the competitive landscape and provide new ways for restaurants to establish and promote their brands. Even if you’re not planning to dip your toe into the metaverse, think about your restaurant’s online presence. How can you make it a more authentic, brand-elevating expression of the experience you offer in your dining room? Comments are closed.
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