Strengthen your online presence

A recent Kantar survey of 25,000 consumers in 30 markets found that as the pandemic has persisted, web browsing has increased 70 percent and social media engagement has increased 61 percent over normal rates of usage. As a result, you should consider your primary storefront to be your website and the other channels that comprise your online presence – including social media networks, online business directories and review sites. If you have longtime, loyal customers, how seamless is it for them to place a takeout order with you online? Do you have readily accessible information about their past orders – and are they earning rewards for their repeat business? If they recommend you to a friend and that friend searches for you online, will the person find accurate information about your hours and menu? Are there quality images of your food on your website and social media accounts? Put yourself in the shoes of someone who has never visited your restaurant and discovers you online – or better yet, ask a new acquaintance to research your restaurant online and provide feedback. What impression do you give them?