The simple online resource that restaurants must get right

In the past few years, restaurants’ virtual storefronts have become more important than their real-world storefronts. Your online presence — particularly your online menu — must not only provide viewers with the information they need to place an order. It also needs to be found easily in an online search, then it must present information in a user-friendly manner that is suitable for viewing on a mobile device and doesn’t require visitors to do a lot of scrolling and clicking to find what they need. In a recent Forbes report, Oleh Svet of the software provider Computools advises restaurants have a mobile-optimized version of their menu in a small file size that loads quickly — since hungry people don’t like to wait. Svet says trying performance tests like Lighthouse or PageInsight can help determine how well an online menu is doing in these areas. Optimizing the menu for search engines is important too. Svet recommends using AWS S3, AWS CloudFront or another content delivery network to help.

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