As you open your outdoor dining area to guests, your ability to cater to their canine friends can provide an extra draw (while at the same time deter other guests who aren’t as fond of dining with animals nearby). While the FDA Food Code hasn’t historically allowed for animals aside from service animals on restaurant premises, more than 20 states and several local jurisdictions have regulations permitting dogs – and a 2022 update to the FDA Food Code could pave the way for additional areas to allow dogs onsite. If you’re considering it – and you may decide it’s not for you – the National Restaurant Association advises restaurants that are allowed to have dogs on their premises to abide by several best practices in the interest of preserving safety and harmony with guests: Understand your local health regulatory agency’s rules – while some agencies simply require a permit, others require more official notification of your intentions to allow dogs in your dining area. Require guests to keep dogs leashed, in control and off of chairs and tables – and ensure staff know how to respond and what cleaning and sanitizing procedures are required if those rules are broken. Use signage and language on your website and social media to make your policies clear to dog owners and others so everyone knows what to expect. Train staff to avoid handling the animals – or to ensure they wash hands immediately afterwards to avoid cross-contamination. Finally, ensure guests with dogs know where and how to manage pet waste while on your premises – and consider providing a refuse container for their use. If you’re on the fence about opening your patio to dogs, you may be able to find a middle ground that pleases everyone – setting aside just one day a week for a dog-themed dinner for dogs and their human companions, for example. Dining pods, igloos and other creative outdoor seating options continue to be a needed source of revenue for restaurants. In an industry of narrow margins, the benefits of these spaces can’t be unseen – operators would be foolish to let go of the opportunities they now know these spaces provide to boost profitability, advertise menu items to people passing by, and cater to guests who simply don’t feel comfortable eating in a crowded dining room anymore. (In fact, data that Yelp released earlier in the year indicated that the total number of restaurants listing outdoor dining on their website was more than 26,000 – up from less than 8,000 in February of 2020.) However, the novelty of these spaces has had time to wear off and not everyone wants them where they live. As a result, it has become more common for restaurant operators to face criticism from neighbors for everything from noise pollution to increased rodent activity due to the use of outdoor dining areas. But there are ways to keep the peace if you’re struggling. A recent opinion piece on Restaurant Dive suggested that outdoor eateries could be built without speakers – or that restaurants be required to turn down the music at a certain hour in the evening. Cities might offer restaurant operators a standard kit of materials designed to keep them clean and safe for guests, neighbors and others. People who live adjacent to the restaurant could be offered a special discount or other perk when they visit to help secure their buy-in. The holiday period can be a good time to extend some of this goodwill to help smooth out relations and generate some winter business in the months ahead. As the weather cools, you’re likely to experience a shift in guest preferences and expectations when it comes to your available seating, both indoors and out. While many of your guests may have put the pandemic behind them and are happy to eat inside, others may be looking to avoid mixing with others indoors and expecting your outdoor seating area to be open. Now is a good time to give your cool-weather plan a review so you can readily tell guests in advance (on your website, reservations platform, phone line and other places where you provide information about your restaurant) whether your outdoor seating area is open, as well as share any adaptations you have made to make the area more comfortable in chilly weather. After all, in an era of abundant plexiglass and dining bubbles, outdoor dining in cool weather can look very different across restaurants. While you’re at it, consider the comfort and safety of your outdoor furniture – including replacing aluminum chairs that are icy to the touch or using blankets to warm them up, covering or securely storing outdoor furniture overnight to protect it against inclement weather, and clearing away leaves, twigs and other debris that may collect on your walkways and cause a tripping hazard. Seemingly all restaurant operators have had to adjust how they operate during the course of the pandemic, whether by enabling curbside pickup, designing delivery-friendly menus, redesigning a strip of sidewalk to accommodate tables in any weather, or otherwise. But even as we ease back into more normal conditions, it will likely benefit you to retain many of the changes you have made. For one, make your outdoor dining areas usable year-round with the help of solid structures, sturdy weather-resistant canopies, heat lamps and even those dining bubbles used widely last winter. This is simply about scrutinizing your entire real estate footprint so you are making money from each square foot. Along those lines, try flexing your space to better accommodate carryout and delivery orders during lunch, or offering promotions to remote workers looking for a temporary workspace or snack break during your quiet periods. Your takeout menu is another area that needs to hold strong with foods that travel well, coordinated cocktails and special touches like notes or candies included in the bag. Continue to seek out technology that will help you streamline ordering and payment, minimize lines and turn tables faster. Finally, maintain your efforts to show your commitment to cleanliness. Hand sanitizers should be ready for guests as they walk in your doors – and asking guests to sanitize their hands before they sit can help you show them you care about safety. |
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