Developing and renovating restaurants with an eye toward using energy wisely has been a growing trend in recent months – whether it be the installation of electric vehicle charging stations at select Subway sandwich shops or Chipotle’s recent announcement about developing all-electric restaurants that run on renewable energy only. In the latter example, the company is making such changes as installing solar panels, heat pump water heaters and shading built into the façades of their restaurants to reduce the need for air conditioning, as well as cooking with electricity instead of gas – a big departure for a lot of restaurants. These sorts of changes can attract positive attention from guests and investors alike – particularly as companies are having to make commitments about their Environmental, Social and Governance (ESG) standards. But while changes like those mentioned above generate media attention and positive public interest, slashing energy costs and having a positive story to tell about your efforts doesn’t require a massive investment or sweeping changes that are immediately recognized by guests. It calls for understanding the biggest draws on your energy and identifying adaptations, big or small. Even in the case of Chipotle, the restaurants will be generating the biggest reductions in their carbon footprint as a result of newly designed exhaust hoods over their grills – not the most exciting change among others they are making, but still an effective one. Where are your restaurant’s biggest energy draws? Restaurant operators are feeling the pinch from all directions right now – double the unemployment of the general economy, widespread supply shortages and inflationary woes. One recent study found that 64 percent of consumers plan to cut back on their restaurant spending. Amid these challenges, many restaurant brands are trying to reconfigure their physical operations to accommodate the new ways in which consumers are demanding restaurant food. Some formerly full-service restaurants are converting to fast-casual or quick-service models. Others are expanding drive-through lanes, adding windows dedicated to third-party delivery pickup or otherwise making off-premise orders a bigger priority. But all of this costs money – and something has to give. In your operation, what might that be? Amid the strains of the times, there are also opportunities, as well as more companies looking to offer them. In a recent webinar, Morgan Petty of the Interactive Customer Experience Association moderated a discussion with representatives from Steritech and Zaxby’s about how restaurant operators might leverage current market disruptions to improve the brand experience they offer guests. Steritech, for one, is now supporting clients in the midst of remodeling by offering up its specialists to visit client restaurant sites around the country, take photos of every item that an onsite real estate team from the restaurant would normally want to inspect, then upload those photos to an online portal for review by the restaurant. The company says across 500 site visits, it has given restaurant clients back more than 500 hours and reduced their labor cost by 70 percent. Everyone is having to find creative ways to reduce spending, do more with less labor, or otherwise be more efficient with resources right now. What priorities are you managing that can be addressed in modified ways? |
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