Just weeks ago, it seemed like things were back on the upswing for restaurants. Consumers were eager for a return to eating out and anxiety about gathering indoors was waning across the country. But the rapid spread of the delta variant, and a range of state and local responses to it at both the government and consumer level, has added a new wrinkle to pandemic recovery. For restaurants in various parts of the country, this has meant an increase in no-shows, new rules about the need for vaccines, a lack of clarity on the wearing of masks and Covid-related backlash from the public on restaurant review sites. Communication – to your staff and to your guests – is critical right now. Determine what guidelines you must follow to protect the safety of all, then find friendly, non-confrontational, non-political ways of sharing your approach. Continue to offer multiple options for dining and collecting orders. Expect requests for outdoor dining to continue – and prepare now for accommodating guests outdoors into the cooler months. Consider what to do about no-shows – whether it be charging a deposit on a table or asking for a text or email confirmation of a reservation. Update signage on your entrance, website and social media channels with your approach, indicate that it will likely be changing in the coming weeks, and ask for everyone’s patience as you work hard to keep business going in challenging times.