At a time when having multiple income streams is vital for restaurant brands, catering services can be an important contributor to the bottom line. Last year, business-to-business catering sales rebounded to 2019 levels, according to remarks by Jim Rand, founder of CaterStrat, at an education session at the recent National Restaurant Association Show. What’s more, he said segment leaders such as Panera and Olive Garden don’t command a majority of overall catering sales, so there is ample room for smaller brands to carve out their own niches in catering for consumers and events. Now that COVID-19 seems to be receding into the distance, consumers and organizations are looking for opportunities to gather with friends and staff again. Fine-tuning your catering capabilities now can help you take advantage of summer sales and also give you some momentum to capture catering orders leading into the holiday season. As a recent Restaurant Dive report advises, developing business in this area requires many of the same approaches operators use to strengthen other parts of restaurant sales right now: ensuring orders are accurate, consistent and quick. (This is especially true for corporate catering, for which a restaurant generally doesn’t have more than one or two chances to recover after an error with an order.) Having a catering-specific ordering platform can help support these customers, along with a marketing strategy to spread the word about your brand and its catered offerings.