FOODSERVICE UPDATES
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO

Double down on loyalty

2/28/2022

 
Picture
​Whether you’re participating in a Restaurant Week or developing other events designed to draw traffic during normally slower periods this season, now is a good time to fine-tune your loyalty program. It can help you capture the higher volume of guest data coming to you and turn an occasional guest into a regular one. What’s more, it may help you ride out otherwise challenging market conditions. Paytronix research found that loyalty program members were responsible for a larger proportion of total sales after the onset of the pandemic, and that the top 10 percent of loyalty guests were responsible for more than half of all spending for eight months in 2020. Further, according to Waze, 40 percent of consumers feel their participation in a restaurant loyalty program would encourage them to spend more on their food orders. But at a time when consumers are receptive to loyalty programs, it can also be difficult for restaurants to make their program stand out. To do so, focus on deeper personalization. That could mean using Bluetooth technology to automatically identify a loyalty program member and pull up their most recent orders, introducing a gaming promotion to drive traffic during certain periods, or simply rewarding customers with more of what you know they love. Dunkin Donuts, for one, sends “Year in Review” emails to its DDPerks members based on their yearly purchases and activity. It’s simple and it brings people back.


Comments are closed.

    Subscribe to our newsletter

    Picture
    Picture
    Picture
    Picture

    RSS Feed

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018

    Categories

    All
    Accounting
    App
    Basics
    Benefits
    Brands
    Breakfast
    Budget
    Capital
    Captive-audience
    Cares-act
    Carry Out
    Catering
    Change
    Charity
    Chef
    Cma
    Communication
    Compensation
    Consumer
    Contactless
    Coronavirus
    Corona-virus
    Costs
    Credit-card
    Crisis
    Cryptocurrency
    Curbside
    Customer Satisfaction
    Data
    Dayparts
    Delivery
    Dining
    Disaster
    Distributor
    Donations
    Drivethru
    Drive Thru
    Ecommerce
    Energy
    Equipment
    Esg
    Events
    Exitinterview
    Expansion
    Experience
    Family
    Festivals
    Financing
    Fish
    Flexibility
    Foodcosts
    Food-costs
    Food-safety
    Foodtruck
    Food Truck
    Foodtruck847a1dbab9
    Fraud
    Fuel
    Funding
    Ghostkitchen
    Ghost Kitchen
    Gift-cards
    Global
    Guests
    Health
    Hiring
    Holding
    Holidays
    Hours
    Hr
    Income
    Increase
    Inflation
    Ingredients
    Insurance
    Inventory
    Investment
    Justice System
    Kitchen
    Labor
    Lease
    Legislation
    Lighting
    Limitedtimeoffer
    Local
    Loyalty Programs
    Loyalty-programs
    Lto
    Lunch
    Management
    Marketing
    Mental-health
    Menu
    Message
    Negotiation
    Networks
    Noise
    Offer
    Operations
    Opportunity
    Ordering
    Orders
    Outdoor Dining
    Packaging
    Pandemic
    Payment
    Popup
    Pop-up
    Pos
    Prices
    Pricing
    Promotion
    Recession
    Recruitment
    Recycling
    Renovations
    Rent
    Reopening
    Reservations
    Restaurant Coalition
    Retention
    Revenue
    Rewards
    Safety
    Salary
    Savings
    Scheduling
    Service
    Shipping
    Shortages
    Snack
    Spending
    Staff
    Staffing
    Subscription
    Supply
    Supply-chain
    Supply-chain
    Surcharge
    Sustainability
    Takeout
    Take-out
    Tariffs
    Tech
    Technology
    Thanksgiving
    Third-party
    Touchless
    Training
    Transition
    Transparency
    Trends
    Unify
    Unions
    Us-census-bureau
    Vaccine
    Value
    Ventilation
    Waste
    Weather
    Wi-fi

Get our Free Newsletter
Team Four Foodservice
​Recipes
Corona Virus Resources
Value 4
Quarterly Outlook
​Palette Foodservice
​
Foodservice CEO
© 2023 Team Four Foodservice
  • Foodservice Updates
  • Trends
    • Commodities
  • Digital Media
  • Technology
  • Safety
  • Management Tips
  • Free Newsletter
  • Recipes
    • Mains >
      • Handhelds
      • Pasta & Rice
    • Soups & Sauces
    • Salads
    • Appetizers
    • Desserts & Snacks
    • Sides
  • Foodservice CEO