The limited-time offers you provide can help you tempt guests who want to take advantage of the scarcity of a meal item that won’t last for long, test new ideas that might deserve to be on your menu for the long term, and reward the guests who have been your most loyal supporters. According to Technomic research, the most craveable LTOs tend to be comforting, indulgent foods. However, if you build offers that deliver on the specific feedback your most loyal guests provide, your LTO lineup has the best chance of strengthening – and becoming an extension of – your relationships with these guests. Every time they place an order with you, consider it an opportunity to learn about their preferences. What are their favorite menu items? What doesn’t work for them? What do they wish you would offer? How can you make them feel like their feedback matters to you – and that they are part of an exclusive club? For example, could you invite them to vote for their preferred LTO, have them sample the contenders, or provide them with early access to the one you decide to promote?
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