Over the past few years, the expense and challenges of the operating environment have made it necessary for restaurant operators to think more creatively about their business models. For many operators, running a dining room with takeout capabilities is no longer enough to get by – or certainly to grow. As a result, restaurants have been conceiving of new ways to extend their brand well beyond their walls. Restaurants have been reimagined into businesses that are far more multidimensional than they once were – and this is an exciting thing for the industry, even as the outlook for 2024 appears to be more optimistic than it has been in recent years. Beyond the dining room, some operators have been creating retail operations that offer select foods from the restaurant that guests can prepare for special gatherings at home. Some have been diving into education, offering guests an opportunity to learn about regional wines, make handmade pasta or bake pastries. Others are operating wholesale foodservice businesses that ship food to other restaurants around the country, helping them draw revenue during times when their own restaurant is experiencing slower periods. These developments are allowing operators to think beyond the daypart when considering sources of revenue: They are crafting recurring revenue streams through subscription services, for example, and offering classes and events that tap into consumers’ year-round desire to improve their lives by learning new skills. In so doing, these restaurants are weaving themselves into their guests’ lives in different ways. It’s a good way to build loyalty, operate leanly, and offer new kinds of development opportunities to the people you want to hire and retain.