You’ve probably already felt it in your restaurant – guests have lost patience with supply chain issues, staffing shortages and training problems – even if these issues are still part of daily life in your restaurant. Recent research from Ipsos about consumer expectations of restaurants confirmed that people expect that restaurants have found solutions to these problems by now and should be able to offer seamless experiences. If you struggle to do that, lean on communication to ensure you don’t alienate guests. For example, Ipsos found that many restaurants fail to communicate consistently, particularly when using technologies that enable pickup and delivery. Nearly one-quarter of restaurants fail to confirm an order or provide a pick-up time, 19 percent don’t provide clear pick-up instructions and 70 percent fail to notify customers when their order is ready. Further, it found that restaurants force consumers to use their app for communication instead of their preferred channel – which might be an indication that the restaurant app experience could be improved. In your restaurant, could you fine-tune your guest experience by making small adjustments to your communication and ideally automating your digital communication? That could include ensuring guests are greeted promptly upon entry to the restaurant, confirming their order contents, and keeping them up to date about the process of preparing their order. Making tweaks in these areas could help you get a little grace from guests in other areas where you may still be struggling.