Is cryptocurrency in your future?
Cryptocurrency has been generating a lot of restaurant news headlines lately as more brands test accepting the decentralized digital currency for payment, as a franchisee fee, or (as in the case of Shake Shack) offering it as a reward for customers. But is this a fad – or the start of something big? At the moment, there are signs that its appeal may wane – President Biden issued an executive order calling for the government to assess the risks and benefits of cryptocurrency, which could mean increased regulation isn’t far behind. Technomic research has found that only 1 percent currently accept payment in cryptocurrency and 4 percent anticipate doing so in the next couple of years, so it’s difficult to see this offering going mainstream in restaurants anytime in the near future.
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