Consumers like a good value – and increasingly, they are looking to loyalty programs to provide it. A recent consumer survey by PYMNTS found that 51 percent of respondents said they used a restaurant loyalty program. This was true across restaurant categories, with 49 percent participating at quick-service restaurants and 34 percent participating at full-service restaurants. This is spurring restaurants to reinvent their programs with new tiers, increased personalization and new payment capabilities, among other enhancements. There are more businesses vying for more signups to their loyalty program, so it will take a well-coordinated effort to get guests to join. Consider offering a tempting incentive to get people to sign up – a discount on their purchase that day, a free drink or snack, or another popular item you offer. Then get your staff on board, since they are likely the ones who will be prompting guests to join. Make sure they understand it, can explain it, and have some opening language on hand to promote it – have them share suggestions with each other or even engage in some competition for guest signups. Then make sure you promote the program on your website, store signage and social media – with clear language, simple prompts and an easy means of joining (like a QR code that will take guests right where they need to go). Your social media is another avenue to create contests and potentially viral content around your program.