If your restaurant is supporting people in need over the holiday season – whether through canned food drives, events or charitable donations – remember the equally significant impact you can have by redirecting food waste to causes that can put it to good use. As ReFED’s Restaurant Food Waste Action Guide reports, every year restaurants are responsible for 11 million of the 52.4 million tons of food that goes to U.S. landfills, where it can take decades to decompose. And as Restaurant Nuts reports, some third-party delivery companies are stepping up to make it easier for restaurants to redirect their excess food. Postmates, for one, is continuing to expand upon its Food Fight! program, which allows its partner restaurants in 23 cities and counting to request a pickup of excess food and have it delivered to a local shelter. Similarly, Doordash’s Project DASH makes it possible for restaurant operators to take food that would have been discarded and divert it to organizations that can use it. If you take part in efforts like these or others available in your community, promote it on your website and marketing materials. According to research from Toast, 51 percent of consumers are more likely to support a restaurant with environmentally friendly food practices.
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