Whether we’re talking about seniors isolated at home in recent months or businesses trying to navigate the challenges of lockdowns and a strained economy, it’s clearer than ever that our relationships with other people and organisations can provide a lifeline. To support one another, businesses – particularly those with complementary needs – are creatively stretching the traditional boundaries we have grown accustomed to in an effort to keep the economy going. For example, a recent Foodservice Impact Monitor from Technomic said that to protect employees threatened with job cuts, McDonald’s and the grocery store chain Aldi created an employee-sharing partnership in Germany. The agreement allows workers from McDonald’s to sign up for temporary work at Aldi. It helps Aldi to manage the surge in business it has been experiencing and helps McDonald’s to manage its reduced staffing needs at the moment – all while keeping people employed. Looking at your operation and how your need for staff and support likely ebbs and flows, how can you make the best use of the resources you have? You may have expertise, tools, staff or inventory that can benefit other businesses and organizations in your community. Whether you compete directly or not with those organizations, you collectively contribute to what makes your community appealing to consumers. Consider what you can offer and then tap into your local network to pool resources.