The Great Resignation continues across the hospitality industry. Figures recently released from the Bureau of Labor Statistics indicate that 6 percent of employees in restaurants and hotels quit their jobs in the previous month, a quit rate higher than virtually every other sector. But it doesn’t necessarily have to be this way at your restaurant. In fact, if you are experiencing this, take the current environment as an opportunity to revamp your approach to hiring and retaining staff. Start with your brand and envision the kinds of people you’d like representing it. The hospitality coach Matt Rolfe advises operators to first zero in on how to clearly communicate your vision, your goals for the business, and who you serve. That will help you ensure you are attracting employees who are not just there for the pay and benefits but who have also bought into the plans for the business and the experience you’re offering to guests. Make your job posting about serving others (how you develop employees and treat guests, for example) as opposed to emphasizing what you need. Then get specific about your business, brand and vision so your ad doesn’t blend in with the many others out there now -- and be honest about your expectations. Finally, ensure that all of those elements flow through your operation day to day. If and when good people leave, ask for an exit interview to help you understand the reasons why – and if it’s due to a lack of opportunity or a cultural problem within your restaurant, proactively make changes.