Inflation has changed the job market, bringing many workers back into it after they had retired, or offering flexible roles for others who shifted gears during the pandemic or left jobs for other reasons. Restaurants are hiring more of them — and are poised to continue to do so: According to data from the U.S Department of Labor, average hourly earnings increased 5 percent in retail jobs and 7.5 percent in restaurants and bars over the past year, as compared to just 4.6 percent in other industries. In quick-service restaurants alone, the share of job candidates aged 30 and older climbed from 4 percent in 2021 to 7 percent at the end of last year. If you’re looking to take on more staff, or even just diversify the candidates you attract, focus on your company culture in your outreach. Share stories about your team, promote your mission and values, and showcase your community involvement and commitment. Partner with community organizations and local colleges with continuing education programs to promote open positions. On social media, think local. For example, many local Facebook groups permit small businesses to promote themselves one day of the week — there many be potential candidates watching in places like this.