Rethink what it means to be a restaurant
In recent years, restaurant operators have experimented with new service models and streams of income that they may not have considered before. Yet even though the Covid-19 pandemic is behind us – we can only hope – and your guests likely no longer think of you as a reliable source for paper towels and cases of beer, a lot of restaurant brands are finding resourceful ways to hang on to pandemic-era approaches to business and expand upon them. As a result, the definition of a restaurant has become more layered and diversified. Restaurant food can come to guests via a virtual kitchen, retail meal kit, an online video or the dining room itself, so take advantage of the business opportunities that may exist even several degrees of separation from your guests. Have a colorful chef or team? Consider creating a podcast, blog, or TikTok video series around them. Or perhaps you have a popular recipe or spice mix that guests rave about. Building that into a recipe subscription or making it part of a larger retail arm may help you stretch your reach to people far beyond your city – and result on some extra eyeballs on any additional content you’re creating too. This can help you transform the typical restaurant job too, creating some opportunity for people to build careers with you for the longer term.
Comments are closed.
Subscribe to our newsletter