The past few years have been a time of reinvention for restaurants and now, amidst inflation and with a likely recession ahead, restaurant brands need to be creative and resourceful to remain in business. Virtual brands, once touted as a helpful means of diversifying business when dining rooms had to close, have now been around long enough for more nuanced assessments to emerge. Michael Jacobs, co-founder and the original CEO of Ordermark and someone who helped conceive of Nextbite, recently told The Spoon that virtual brands are hardly a lifeboat for a restaurant that is floundering. Really, their value lies in expense savings – benefiting from joint purchasing power and shared business resources. They may well make good business sense, though mostly for restaurants that can identify several complementary brands that have similar needs. Call Team Four Foodservice to find out how they can help you leverage your buying power.
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