The math on third-party delivery has long been problematic. Operators have felt the need to offer it at the expense of profits just because of increasing consumer demand. But now that restrictions on dining rooms have made delivery more of a necessity than a nice-to-have extra, many operators are thinking even more critically about how to make it work. Common approaches include raising prices on menu items to help compensate for high third-party fees, finding a way to offer delivery in-house, or enticing guests to order via your online platform and then paying a third-party vendor a reduced fee for delivery (but retaining the valuable customer data). If delivering food yourself isn’t feasible, committing to making the third option work may be your best long-term bet for making ends meet and serving customers well. This Restaurant Business report ( https://bit.ly/3pqATav ) discusses how delivery may be evolving and how to drive people to your platform.