Uncover new services and income streams
For restaurants, the past couple of years have been a study in becoming more flexible: learning how to scale up in certain areas, scale down in others, adopt new streams of business and change service models based on the evolving lives and habits of guests. While pandemic challenges are waning, economic challenges remain: According to recent data from the National Restaurant Association, 85 percent of operators say their restaurant is less profitable now than it was in 2019. While the specific challenges facing the industry are changing, the need for flexibility is not. Restaurant brands that gave up their dining rooms a year ago in an effort to accommodate more efficient delivery may now find themselves being passed over as consumers seek out restaurants for special dine-in experiences. Dissecting your brand may help you get to the root of what your restaurant needs to offer to more easily navigate uncertain times. What qualities are at the heart of your brand? Sustainability? Comfort? Fresh, in-season ingredients? Consider how you can best serve your guests using a range of approaches and vehicles. From your website, to your dining room, to food trucks, to partnerships with convenience stores, delivery companies, e-commerce companies or other industry segments, how can you offer the experience of your food in ways that allow you to reach guests efficiently and flexibly – and regardless of the current economic obstacles that may stand in your way?
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