Your restaurant’s efforts to upsell guests or cross-sell additional items to them may fall by the wayside during a busy shift – or if it’s the responsibility of a new person on staff. But these incremental boosts in sales can mean a lot when you’re trying to maximize business during slower weeks of the year. It’s a good time to take a moment to make sure you’re maximizing sales opportunities – whether with the help of your technology or not. If you don’t have a tech stack that allows you to automatically upsell and cross-sell guests, train your staff boost their success in generating these sales by helping them choose the right moment to suggest a menu item (and doing so enthusiastically but not aggressively), giving them some specific and high-margin items to focus on, focusing on orders where your guests generally welcome some extras (delivery or takeout, for example), and ensuring your staff can pick up cues that a guest is not interested in ordering additional items. Even if you do have upselling and cross-selling capabilities through your POS, review them to make sure you’re making the most of them – just in case having the technology has made it easier for you to set a task and forget about it. You can ensure you capitalize on sales opportunities if you review your guest’s sales journey to make sure they are getting the written and visual messages throughout the process that feel natural to them, set various prompts/deals/promotions and then measure their success, and continuously look for ways to assess and improve each step of the sales journey.