A March survey of U.S. restaurant guests had some revealing findings. Revenue Management Solutions, which surveyed 800 restaurant guests about their dining habits, found that higher-income households and families with children were driving decreases in traffic across all restaurant segments. The share of higher-income households (those earning more than $99,000 annually) that reported spending more of their disposable income on restaurants dropped significantly – 73 percent in the fourth quarter of 2022 as compared to 37 percent in the first quarter of this year. A Modern Restaurant Management report about the survey points to inflation being the likely cause of the change – and it’s also generating a shift in habits, with more guests willing to collect restaurant food in person than pay extra for delivery. If this is your experience, consider it an opportunity to elevate your in-person marketing efforts. How can you bring your brand front of mind for guests in ways not available to you if you were sending the same order through a third-party delivery company? Could you provide special last-minute offers to those collecting their meals? Extra loyalty points? Suggest additional items to complement an order? Then consider how smooth you make the collection process, whether through lower-tech means like easy curbside pickup or dedicated parking, or higher-tech means like geofencing to ensure a person’s order is hot and ready to go as soon as they arrive.